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Products, variants, and options

Create physical products, digital downloads, variants, selectable options, image uploads, and product SEO.

Product type

Use Physical product for anything shipped to the customer. Physical products need stock, package weight, and dimensions so shipping quotes can be calculated.
Use Digital download for files delivered by secure download links after the order is paid. Digital-only carts skip shipping.
Use Physical + digital when a customer receives both a shipped item and a downloadable file.

Variants are separate purchasable versions of the same product, such as size, color, material, or bundle level.
Each active variant has its own SKU, price, stock, optional image, weight, and dimensions.
If at least one active variant exists, customers must select a variant before adding the item to the cart.

Options collect customer choices that are not always separate inventory items. Examples include gift wrap, engraving text, uploaded artwork, or add-on selections.
Select and radio options allow one choice. Checkbox options allow multiple choices. Text options collect short custom text. File options collect customer-uploaded images.
Option values can add to the price. Required options must be completed before the product can be added to the cart.
Sequential option selection is useful when later choices depend on earlier choices. It guides the customer through options in order.

Use a clear main image for product cards and detail pages. Gallery images help show angles, colors, sizes, and use cases.
Variant and option images help customers understand what they are choosing.
SEO title and meta description are optional. If left blank, the product name and store defaults are used.